The Yoga and Body Image Coalition mission is to work with all of the ways yoga and body image intersect to create greater access and dignity for all.
Our coalition is committed to developing, promoting and supporting yoga that is accessible, body-positive and reflects the full range of human diversity. We advocate yoga as an essential tool in personal transformation, from the inside out, including a critical social justice component. We inform, educate and work with organizations that are ready to shift the current media paradigm to one that is more inclusive, equitable and just, and challenge industry leaders and media creators to expand their vision of what a yogi looks like.
We believe in the transformative power of yoga for a more socially just world, both individually and collectively.
We believe that yoga should be accessible to all cultures, sizes, ages, genders and abilities. Every body is worthy of love.
We believe in eradicating negative self-talk and body shaming.
We believe that people can and should be empowered within their yoga practice.
We believe that the slogan, “love your body,” is a fully-dimensional mantra promoting body acceptance in ourselves and each other.
We believe that body-positivity is more than a #hashtag, marketing slogan, or commodity—it’s conscious action and lived practice.
We believe in critical thinking as a core component in raising consciousness for a more equitable, kind, and just world.
We believe in using informed marketing and messaging as related to diverse, inclusive and body-positive media content in language and imagery.
We believe media literacy education is key in deconstructing and creating new media to replace harmful images and messaging.